Asking for the Center Visit without Feeling like a Used Car Salesman

03/29/2006

Asking for the Center Visit without Feeling like a Used Car Salesman

Leadership and learning are indispensable to each other.
John F. Kennedy

You know what happens. You take a call from a parent inquiring about enrollment. You ask a few questions and then tell them all about your center. As the conversation comes to a close, you know you should actually ASK them to come in. But you feel like that is awfully pushy. So you tell them you recommend they see the center, they are welcome to stop by, and that they should call if they have any questions in the meantime. What did you just do? You just let a potential enrollment walk away. When you consider the time and resources it took your company to get that inquiry call to come in at all, it is like tossing money down the drain — and even worse, denying that prospect’s child the opportunity to experience the high quality education and care you provide — if you do not use good closing techniques to actually ASK that prospect to come in for a scheduled center visit.

How can you ask for a center visit without feeling like a used car salesman? Here are three easy ways to make asking for the visit a skill you use regularly with comfort and confidence.

To learn more, go to the new Marketing Exchange feature on our web site at http://mail.ccie.com/go/eed/1020.

Here you can view the full tip sheet “Asking for the Center Visit without Feeling like a Used Car Salesman.” This tip sheet was prepared for Exchange by marketing guru Julie Wassom and is one of her monthly marketing features for Exchange.

Give us one inquiry call dialogue in which you have successfully asked for and scheduled a center visit. All contributors will be entered in a drawing for a free copy of the Exchange CD, Julie Wassom on Marketing. Drawing will take place April 12th and the winner will be announced in Julie Wassom's next Marketing Exchange article.

Send us your idea today at http://mail.ccie.com/go/eed/1021

Congratulations to the winner of last month's drawing, Jo-Ann Spence of Lowell Day Nursery in Lowell, MA.

Contributed by Julie Wassom

For more information about Exchange's magazine, books, and other products pertaining to ECE, go to www.ccie.com.