Creating Marketing Partnerships with Staff

12/15/2005

Creating Marketing Partnerships with Staff

Writing comes more easily if you have something to say.
Shalom Asch

You already know your teachers have an impact on the quality of your program. But do they make any difference in the image prospects and existing customers have of your center or program? Can they affect whether or not you secure an enrollment? Do they have any significant impact on customer retention? A resounding YES to all of the above!

HUGE is the impact your staff has on your success at marketing your center, securing enrollment, and retaining satisfied customers. However, most staff see marketing and enrollment building as the director’s job. So how can you get your staff more involved in marketing your center and building enrollment?

As a manager of your early care and education program, the practice of three techniques can help you create staff partners who become part of a team that works together to communicate the image you want and convert and retain more enrollment.

To learn more, go to the new Marketing Exchange feature on our web site at http://mail.ccie.com/go/eed/887. Here you can view the full tip sheet "Creating Marketing Partnerships with Staff." This tip sheet was prepared for Exchange by marketing guru Julie Wassom and is one of her monthly marketing features for Exchange.

Tell us one technique you have used to build a strong team of marketing partners in your center or program. All contributors will be entered in a drawing for a free copy of the Exchange CD, Julie Wassom on Marketing (winner to be announced in ExchangeEveryDay by January 20.

For more information about Exchange's magazine, books, and other products pertaining to ECE, go to www.ccie.com.