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Move Over Kong. Here Comes Viacom and Comcast
January 11, 2006
Time is the coin of your life. It is the only coin you have and only you can determine how it will be spent. Be careful lest you let other people spend it for you.
-Carl Sandburg
-Carl Sandburg
Birger, J. (2005, December 12). Comcast and Viacom Battle For the Kids. Fortune, Vol. 152, 12, 34. Abstract: This article focuses on a turf war between Comcast and Viacom over children's television programming. Viacom, home to Noggin and Nickelodeon, is the reigning champ of preschool cable. Comcast is new to the game. It launched Sprout network in partnership with PBS, Sesame Workshop, and others. Their strategies differ, though. Comcast believes the appeal of its on-demand programming will discourage viewers from going to satellite services, and did not demand a share of merchandising revenue. To Viacom, the notion of sacrificing merchandising rights is unthinkable -- half the revenue generated by Nick Jr. is from merchandising.
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