Article Link: http://stage.exchangepress.com/article/power-rangers--an-explosive-topic/5010250/
The Mighty Morphin Power Rangers (PRs) has been an unprecedented success. Its TV show is at the top of the charts. Retail sales of PRs toys and products surpassed $1 billion in 1994, an all-time record. The phenomenon is likely to continue for some time; new marketing strategies are planned for a movie soon to be released and a line of fashion dolls (as opposed to action figures) which will compete with Barbie. The PRs represent a pinnacle in the marketing of violence to children.The PRs' TV program is like many that have appeared since deregulation of children's television in 1984 - Teenage Mutant Ninja Turtles, Transformers, and GI Joe - when, for the first time, it became possible for TV shows and lines of toys to be marketed together. This is television programming designed to sell toys and other products to children.
PRs present a dangerous world which is neatly divided into all good and all bad - a world where the good guys are always in danger; but because they're good, they can do anything they want to beat the bad guys.
But the PRs' show also has special features which distinguish it ...