Article Link: http://stage.exchangepress.com/article/construction-in-the-imagineering-classroom/5019952/
Imagineering is a blended word of imagination and engineering. Alcoa, a premier producer and fabricator of aluminum, first used the word as part of a marketing campaign in a 1942 Time magazine advertisement. Alcoa believed in the power of their engineers’ imaginations, so they developed the term imagineering to describe their work in the innovative use of aluminum. A decade later, The Walt Disney Company captured the term and created Walt Disney Imagineering (WDI), which is the creative development, design, and engineering arm of a company known for its boundless imagination and engineering creativity. Employees at WDI are known as imagineers whose passion for invention is infinite and whose abilities to engineer their innovations are limitless.The need for imagineers
In today’s world, it is becoming increasingly important that our workforce be not only knowledgeable and skilled in their trades, but also imagineers who can imagine and engineer useful products and services for tomorrow’s consumers. Duncan, DeViney, and Harris (2010) believe, “Our society needs creative thinkers who can come up with ways to solve problems by using different materials or perspectives and putting them together in unique but useful solutions” (p. 60).
Sadly, some experts in the field of creative studies believe that adult ...